COMPLEX PROJECTS

We study:

• Competitors and the market. Even if the idea is innovative, similar products and services on the market are already represented.
• Industry data: average check, quantity and cyclicality of purchases. The dynamics of the industry growth, the prospects for the time of payback of the project, competitive advantages in comparison with other industries.
• Buyers. It is necessary to collect the most complete information about prospective consumers: demographics, financial position, preferences.
• Analysis of local conditions. Including the availability and cost of raw materials, energy, labor.

We study the average prices for the market for raw materials and components, rental of premises and so on.

We study the possibilities of obtaining state subsidies, benefits.

Based on the conducted marketing research, we compile portraits of potential consumers of the product.

Each product should not have one, but several audiences. To better understand their consumers, marketers divide them into types and visualize them, making up a portrait. This trick helps you find the most effective channels of communication with them.

The portrait of a typical representative of each group is as follows:

• age;
• gender;
• place of residence;
• marital status, number of children;
• the scope of employment and the level of wages;
• post, related problems;
• needs, desires, pains, fears.

Drawing up portraits will be useful and if you work under the scheme b2b (business for business). Only in this case are the characteristics of the company interested in using your product.

For example, if a company is engaged in phyto design, its target audiences may be:

• Young men buying bouquets for a romantic date.
• Men of middle age, buying bouquets as a gift to wives, mothers, co-workers.
• Mothers of schoolchildren who buy flowers for teachers.
• Housewives who buy houseplants.
• Office managers who buy flowers for registration of events and congratulations for jubilees.
• Companies that organize holidays, weddings, festivals.
• Restaurants, decorating the hall with fresh flowers.

Companies serving office centers and decorating lounges with living room plants.

This list can be continued. Each target audience has its own peculiarities and for each of them a unique selling proposal (USP) and an individual promotion plan are being considered.

For each audience, we select the most suitable promotion tools.

It can be advertising in social networks, direct and Yandex Advertising Network, street banners or promoters distributing leaflets in places of greatest concentration of potential consumers.

Points of contact – any ways (places) of interaction with consumers.

This is not only the place of immediate sale, your office or store. And also, a community in social networks, a site, leaflets, signs and advertising banners on the streets.

Each group of consumers will have their own priority contact points. For some potential customers such a point will be thematic lending, for others – a bright sign on your store, for others – an advertisement in a local newspaper or in a city Internet publication.

We design each point in a single corporate style and make the most convenient for customers.

Often financing is made from several sources. They can be involved at different stages of the launch of the project and on different conditions. Therefore, it is important to determine the strategy of their most effective attraction.

When forming a strategy, the following are taken into account:

• available sources of financing,
• the composition of potential investors,
• conditions of their attraction,
• justification of the choice of investment scheme,
• identification of the consequences of its implementation.
• calculation of the consolidated flow of money to finance all project costs.

Our experts will develop the most profitable financing schemes for your project.

We select investors according to the financing strategy.

For negotiations with potential investors, we prepare a package of documents, including a business plan, marketing research, promotion plans and financial indicators.

We immediately apply to several credit institutions.