WHY IS IMPORTANT

An entrepreneur cannot always independently assess how much his products will be in demand by buyers.

Often the product that seemed promising is gathering dust on store shelves and you no longer know what is best to do in this situation: pay additional advertising, lower the price and sell the failed lot at cost or take it to the warehouse before the next season.

Such miscalculations in the commodity policy can greatly affect business.

The analysis of the prospects of goods will help to significantly reduce entrepreneurial risks.

According to the results of the study:

• we will identify the main categories of potential buyers of this product;
• we will determine the preferences of customers;
• we will study the factors influencing the decision of the buyer on the purchase (including the impact of the macroeconomic situation);
• determine the solvency of buyers;
• we will reveal which additional services related to the product would be in demand by your consumers.

These studies will help you not only avoid mistakes and save money that would be invested in an unclaimed product or service. But it’s better to find out your customer in order to find more suitable options for him.

If your business idea proves to be perspective, then thanks to the conducted research, you can offer your customers additional services and earn on them.

Monitoring of prices in the market is necessary if you are looking for new suppliers or buyers. Not knowing the average prices for the market, it is difficult to plan the budget and optimize costs.

The study will help to identify companies that seek to increase sales by reducing prices, dumping. And those companies which increase prices, additionally using non-price methods of sales promotion. For example: active branding, additional services, quality improvement.

Regular monitoring of prices allows you to identify abuses within the company. It is not uncommon for unscrupulous purchasing managers to collude with suppliers. By stealing from company, they buy materials at inflated prices.

Includes analysis of assortment, prices, distribution, advertising materials at retail outlets.

By ordering our research, you will get information about existing brands of the product, about its prices and in which quantities is it sold in your area.

This will help to assess not only the positions and actions of competitors and the state of the consumer market. But also it will help to find unoccupied niches on the market.

For example, before opening a car service it will be useful to study which brands of cars are sold the most in your area.

And when planning to open a store with exclusive clothes for kids, you can find out which brands of products for children are the most popular among your potential consumers. Perhaps most parents buy only the most inexpensive strollers, diapers and toys. This means that few of them will become a regular customer of your boutique.

The expert survey is used in those cases when it is necessary to know the opinion of a narrow circle of people. For example: buyers-wholesalers, school principals.

Or when a narrow circle of specialists owns the required information: nuclear physicists, veterinarians, pediatricians, financial analysts and others.

This is an expensive and time-consuming research, but often it is necessary to develop a new product or forecast sales volumes.

Such surveys help to clarify the needs and preferences of consumers, brand awareness, convenience of the location of the outlet and much more.

For each specific task a questionnaire is being prepared and instruction is given to people conducting the survey. The target audience of the survey is chosen from the potential consumers. For example: women walking in a park with children or an employee of a specific office center.

Often during oral interviews an audio recording is conducted so that the customer can hear the answers that are not completely included in the questionnaire. Or appreciate the enthusiasm with which people answered questions about the product or company.

Such interviews “in the field” are very useful for local business when you need to know the opinions of potential consumers who live or work in a certain microdistrict.

If the place of residence is not of decisive importance, the survey can be conducted on the Internet using specially designed marketing services.

The research helps to found out:

• awareness of various brands;
• degree of knowledge about the properties and characteristics of goods;
• reviews about a certain brand;
• the degree of importance of certain qualities of goods or services;
• Trademark preferences and attitudes towards different brands;
• volumes, frequency of consumption of a particular product of a certain brand;
• other marketing issues.

The effectiveness of the predictions with the help of CCI has been tested by practice for many decades. They are conducted in most developed countries with market economies.

The study of the CCI dynamics in Russia provides an opportunity for a macroeconomic analysis of the impact of end-users (the population) on the development of the economy.

Entrepreneurs need to know the mood of consumers, their buying intentions, in order to effectively create production, import or sales plans for marketing and advertising.

Includes the collection and analysis of information on the potential of competitors.

The analysis considers the following components:

• financial and economic,
• production,
  scientific and technical,
• staffing,
• organizational and lobbying,
• marketing.

Based on this analysis, the strengths and weaknesses of your company are revealed. After this, special measures are being developed to improve strong sides and reduce the influence of the weak ones.

Research of all aspects of competitors’ activities allows choosing the most effective strategies of market activity.

Market capacity – the possible volume of sales of goods at a given level and the ratio of different prices. The capacity of the market depends on the demand of consumers and the size of the commodity supply.

The companies (trademarks) present on the market share it among themselves. Each has its own share, which it aspires to increase, pushing the rest. Therefore, market capacity research is a very important marketing indicator characterizing the competitive environment and the magnitude of consumer demand.

We study all the reports in the media on the topic of your interest. It can be a specific event, a product, a service, a brand or a public person.

When analyzing, we take into account the influence of the message on the reader or the listener, which reaction followed, which subtext corresponded to it.

Negative publications in the media about the company or its head may have a bad effect on business reputation. As a result, potential investors and buyers will perceive the company more cautiously.

Negative responses can be the intrigues of unscrupulous competitors who want to discredit you. Therefore, such references should be monitored and worked to neutralize them.

For the development of business is also useful analysis of reports, which mention social trends. For example, if you decide to rent a square in a newly built shopping center, it will be useful for you to learn how residents react to reports of its opening. Perhaps this news did not cause them any interest and at first you should not expect a large influx of buyers.

Data on exports and imports of goods and raw materials will help determine the competitiveness of imported and exported goods for a market segment. This is important if your business relates to foreign markets and partners.

Also, you can get information about the financial activities of an enterprise carrying out import-export operations. Perhaps your company will be able to offer buyers or suppliers more favorable terms of cooperation. Or provide services associated with their activities: legal support of foreign economic activities, translations from foreign languages ​​and so on.

The study of customs statistics is one of the budgetary options for monitoring the market situation.

Having examined the competitive offer in your sectoral market, macroeconomic and other factors, we will recommend the optimal price for your products.

The price recommended by experts will depend on what priority goals your company sets for the moment:

• ensure the maximum sales,
• get the maximum profit,
• attract the largest number of consumers.

If your company does not work in a highly specialized niche, which requires a special approach, then you are ready to approach ready-made marketing research.

In this case, you save time and money that would be spent on individual data collection and data analysis.

We have a large database of ready-made marketing research on buying activity in your region, the level of competition, social and economic environment. They will be especially useful for beginning entrepreneurs who are only planning to invest in business. And to those who are going to develop it.

Marketing research is necessary when drawing up a business plan for obtaining a loan. Investors will be more sympathetic to your project, if it is supported by the collected statistics.